Every discipline your store needs, under one retainer.

What's included

• Checkout & payment fixes. Broken gateways, session drops, tax & shipping calc errors, order not created, double charges.
• Plugin & theme conflicts. Isolated, staged, resolved without breaking anything else — usually inside 24 hours.
• Performance emergencies. Under-load timeouts, database locks, memory issues, cache configuration. Load times pulled back under 2s.
• Migration recovery. Botched host moves, failed platform migrations, broken URL structures. We stabilize, then rebuild the path forward.
• Security incidents. Compromised admins, malicious injections, card-skimmer detection, PCI scope repair.
• Post-incident hardening. Every fix is followed by monitoring, error tracking, and staging so the same class of bug never lands twice.

Typical SLA

• Standby tier. 24h first response, business hours.
• Rapid Response tier. 4h first response, extended hours.
• 24/7 Command. 1h first response, round the clock.

What we build

• Email sequences. Segmented by cart value, product, source, and buyer history. Copy and design written for your brand voice, not a template.
• SMS win-back. Consent-compliant, quiet-hours aware, dynamic discount logic tied to margin.
• Browser push & on-site. Exit-intent overlays, saved-cart resume, "back in stock" notifications, wish-list triggers.
• Retargeting audiences. Meta / TikTok / Google audiences fed live from cart events. First party. Cookieless-ready.
• Post-purchase upsell & cross-sell. Cart, checkout, thank-you, and email. Increases AOV without discounting.
• Continuous testing. Subject line, timing, discount depth. Reported monthly with net revenue impact.

The buildout

• Structured data across the catalog. Full Product, Offer, Review, Brand, FAQ, HowTo, and Organization schema. Validated, tested, monitored.
• Machine-readable product feeds. For LLM crawlers, agent shopping surfaces, and comparison bots. Auto-updated as inventory changes.
• MCP endpoints for your store. Let agents query stock, price, and availability in real time. Ready for the next wave of assistants.
• Conversational commerce hooks. Site-side AI Q&A on PDP, size guidance, product comparison, "explain the difference between X and Y."
• Agent-friendly checkout. Deep-linkable carts, prefilled checkouts, standard order handoff patterns.
• Discovery monitoring. We track how often ChatGPT, Perplexity, and AI Overviews cite your store, and iterate to increase it.

What runs monthly

• Technical audit & fix cycle. Indexation, crawl waste, canonical issues, hreflang, redirect chains, sitemap health.
• Core Web Vitals engineering. LCP, INP, CLS pulled under Google thresholds — not with a "score plugin," with actual frontend work.
• Category & PLP architecture. Faceted URLs, canonical strategy, thin-content pruning, internal linking, breadcrumbs.
• Content briefs & commissioning. Buyer's guides, comparison pages, category intros. Written to rank AND to convert.
• Product page enrichment. Schema, FAQ blocks, review integration, alt text, image compression, semantic content.
• Monthly ranking scorecard. Money-keyword tracking, category-level share of voice, competitive movement.

Where we start

• Order & fulfillment routing. Auto-route by warehouse, weight, carrier rate, or margin. Cut per-order handling time by 60%+.
• Inventory sync. Between ERP, POS, marketplaces, and store. Real-time, no more overselling.
• Support triage. AI classifies incoming tickets, drafts first responses, escalates the hard ones to a human.
• Catalog enrichment. AI writes product descriptions from spec sheets, generates alt text, tags images, translates.
• Review request & UGC pipeline. Automated review requests, incentive logic, UGC pull for ads and PDP.
• Reporting bots. Daily / weekly Slack digests: revenue, ad spend, ROAS, inventory alerts, critical errors.

Full-stack paid

• Account structure & strategy. Rebuilt from CAPI + GA4 events. Consolidated where consolidation wins, split where split wins.
• Creative production. Static, video, and UGC pipelines. In-house creators or your assets — either works.
• Testing cadence. A weekly creative test pipeline built into the retainer. Nothing goes stale.
• Retargeting stack. First-party audiences from cart events, session behavior, purchase history. Deduped across channels.
• Attribution reality check. We reconcile platform ROAS with post-purchase surveys and marketing mix — not just what Meta tells you.
• Weekly reporting, monthly strategy. Numbers Monday. Strategy call once a month. Adjustments continuously.

How it ships

• Data-informed direction. We start in your analytics and session recordings, not in Figma.
• Phased rollout. PDP first (highest ROI), then cart and checkout, then PLP, then homepage.
• A/B tested against the old. No "trust me" launches. Traffic split, revenue measured, decision made on data.
• Design system, not one-offs. You leave with reusable components your team can extend.
• Accessible & performant. WCAG-conscious, Core Web Vitals-friendly, mobile-first.
• Brand-tuned, not templated. Your redesign shouldn't look like ten other DTC brands.

What we take on

• Platform migrations. Magento → Shopify, WooCommerce → headless, OpenCart → anywhere. URL preservation, SEO continuity, zero-downtime cutover.
• Headless storefronts. Next.js on top of Shopify / Medusa / commercetools.
• Custom apps & extensions. Configurators, subscription logic, B2B pricing engines.
• ERP & back-office integration. Netsuite, Odoo, SAP, custom internal tools. Both directions, real-time or batched.
• B2B portals. Account-based pricing, quote-to-cart, credit limits, purchase orders, re-order flows.
• Ongoing engineering capacity. Included in your retainer. When you need a two-month build, you don't need to sign a new contract.