Post-mortems, playbooks, and short reads from the team — written by the people who did the work. No AI slop, no listicles, no "10 hacks." Real fixes, real numbers, real stores (anonymized where they asked).
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Their checkout looked fine. Orders came in. Support was quiet. But the payment gateway was silently timing out on 14% of transactions…
Email + SMS + push + retargeting, built as one sequenced system. Templates, timing, discount ladder, opt-out logic — the exact playbook.
Schema, feeds, MCP endpoints, and a discovery-monitoring loop. What it takes to be the store an AI agent picks over your competitor.
Why category and PLP pages are the highest-leverage work on the site — and how we approach them for maximum ranking impact.
Client called us on day two. What we found, how we rolled it back, and the migration plan that eventually worked without…
Post-purchase surveys, incrementality tests, and MMM basics for stores under $10m revenue. Stop trusting the dashboard.
A short field guide to the five conflicts that eat performance and silently break checkout on WooCommerce — and how to resolve…
Twelve changes, ranked by impact. What we test first, what we test last, what we never touch on a product detail page.
Where to draw the line between LLM triage and human resolution — and how to measure that it's actually working.